CrossCourt
CrossCourt
CrossCourt
CrossCourt — Brand identity · Tennis / court-sports gear · concept brand, 2020.
CrossCourt — Brand identity · Tennis / court-sports gear · concept brand, 2020.
CrossCourt — Brand identity · Tennis / court-sports gear · concept brand, 2020.
The brief –– A concept brand for a tennis gear label, name, identity, and brand manual developed end to end. Built with room to extend beyond tennis into other court sports, so the identity had to feel specific to the court without being locked to one game.
The brief –– A concept brand for a tennis gear label, name, identity, and brand manual developed end to end. Built with room to extend beyond tennis into other court sports, so the identity had to feel specific to the court without being locked to one game.
The brief –– A concept brand for a tennis gear label, name, identity, and brand manual developed end to end. Built with room to extend beyond tennis into other court sports, so the identity had to feel specific to the court without being locked to one game.
The idea –– The name is a tennis term (the cross-court shot) that doubles as the product promise: gear made to be used across the court. The mark is a tennis ball as the court itself, with a line running across it, the name drawn into the logo.
The idea –– The name is a tennis term (the cross-court shot) that doubles as the product promise: gear made to be used across the court. The mark is a tennis ball as the court itself, with a line running across it, the name drawn into the logo.
The idea –– The name is a tennis term (the cross-court shot) that doubles as the product promise: gear made to be used across the court. The mark is a tennis ball as the court itself, with a line running across it, the name drawn into the logo.
Why this direction –– Name and mark reinforce one idea: the line crossing the ball reads as both the cross-court shot and the intent to span court sports, so the concept holds whether or not someone knows the tennis term.
Why this direction –– Name and mark reinforce one idea: the line crossing the ball reads as both the cross-court shot and the intent to span court sports, so the concept holds whether or not someone knows the tennis term.
Why this direction –– Name and mark reinforce one idea: the line crossing the ball reads as both the cross-court shot and the intent to span court sports, so the concept holds whether or not someone knows the tennis term.
