iUnic Design Group
iUnic Design Group
iUnic Design Group
Brand identity for my own multidisciplinary design studio, 2021.
Brand identity for my own multidisciplinary design studio, 2021.
Brand identity for my own multidisciplinary design studio, 2021.
The brief –– The identity for my own studio, the practice behind the brand and UX/UI work in this portfolio. As a self-brand with no client to answer to, it had to stand as a direct sample of how I think: precise, considered, and distinct.
The brief –– The identity for my own studio, the practice behind the brand and UX/UI work in this portfolio. As a self-brand with no client to answer to, it had to stand as a direct sample of how I think: precise, considered, and distinct.
The brief –– The identity for my own studio, the practice behind the brand and UX/UI work in this portfolio. As a self-brand with no client to answer to, it had to stand as a direct sample of how I think: precise, considered, and distinct.
The idea –– The name turns "unique" into "iUnic", the studio's defining claim built into the word itself. A dynamic pattern of forms carries movement and energy, keeping a precise brand from reading as static.
The idea –– The name turns "unique" into "iUnic", the studio's defining claim built into the word itself. A dynamic pattern of forms carries movement and energy, keeping a precise brand from reading as static.
The idea –– The name turns "unique" into "iUnic", the studio's defining claim built into the word itself. A dynamic pattern of forms carries movement and energy, keeping a precise brand from reading as static.
Why this direction –– The mark has to do what the studio sells: feel considered and distinct on sight. The name makes the claim; the moving forms keep it from feeling rigid, exactness with life in it.
Why this direction –– The mark has to do what the studio sells: feel considered and distinct on sight. The name makes the claim; the moving forms keep it from feeling rigid, exactness with life in it.
Why this direction –– The mark has to do what the studio sells: feel considered and distinct on sight. The name makes the claim; the moving forms keep it from feeling rigid, exactness with life in it.
