OrthoKinetic Track
OrthoKinetic Track
OrthoKinetic Track
Brand identity · Medical wearable / rehab tech · 2022
Brand identity · Medical wearable / rehab tech · 2022
Brand identity · Medical wearable / rehab tech · 2022
The brief –– An AI-powered wearable measuring muscle activation in real time, for orthopedic rehab and athletic performance. The identity had to read as precise and medical-grade, a device patients and clinicians trust on a healing body.
The brief –– An AI-powered wearable measuring muscle activation in real time, for orthopedic rehab and athletic performance. The identity had to read as precise and medical-grade, a device patients and clinicians trust on a healing body.
The brief –– An AI-powered wearable measuring muscle activation in real time, for orthopedic rehab and athletic performance. The identity had to read as precise and medical-grade, a device patients and clinicians trust on a healing body.
The idea –– The mark mimics an electronic sensor chip with wireless-connectivity arcs, signaling a device that is technical, measured, and always-on.
The idea –– The mark mimics an electronic sensor chip with wireless-connectivity arcs, signaling a device that is technical, measured, and always-on.
The idea –– The mark mimics an electronic sensor chip with wireless-connectivity arcs, signaling a device that is technical, measured, and always-on.
Why this direction –– The sensor-and-signal motif carries the two things a rehab wearable has to earn on sight: technical credibility and clinical precision, before a word of copy.
Why this direction –– The sensor-and-signal motif carries the two things a rehab wearable has to earn on sight: technical credibility and clinical precision, before a word of copy.
Why this direction –– The sensor-and-signal motif carries the two things a rehab wearable has to earn on sight: technical credibility and clinical precision, before a word of copy.
