Glasswing Coaching
Glasswing Coaching
Glasswing Coaching
GlassWing Coaching & Consulting — Brand identity · Leadership development, 2024
GlassWing Coaching & Consulting — Brand identity · Leadership development, 2024
GlassWing Coaching & Consulting — Brand identity · Leadership development, 2024
The brief –– A coaching and consulting practice founded by a former finance and strategy leader who pairs business rigor with training in analytical psychology. The identity had to hold both halves at once: strategic credibility and psychological depth.
The brief –– A coaching and consulting practice founded by a former finance and strategy leader who pairs business rigor with training in analytical psychology. The identity had to hold both halves at once: strategic credibility and psychological depth.
The brief –– A coaching and consulting practice founded by a former finance and strategy leader who pairs business rigor with training in analytical psychology. The identity had to hold both halves at once: strategic credibility and psychological depth.
The idea –– Named for the glasswing butterfly, delicate in appearance, resilient in fact. The mark splits into two wings: one for structure, strategy, and performance; the other for depth, insight, and human connection.
The idea –– Named for the glasswing butterfly, delicate in appearance, resilient in fact. The mark splits into two wings: one for structure, strategy, and performance; the other for depth, insight, and human connection.
The idea –– Named for the glasswing butterfly, delicate in appearance, resilient in fact. The mark splits into two wings: one for structure, strategy, and performance; the other for depth, insight, and human connection.
Why this direction –– The two-wing form makes the practice's central claim legible in a single image, that real leadership needs both the analytical and the human, and neither wing works alone.
Why this direction –– The two-wing form makes the practice's central claim legible in a single image, that real leadership needs both the analytical and the human, and neither wing works alone.
Why this direction –– The two-wing form makes the practice's central claim legible in a single image, that real leadership needs both the analytical and the human, and neither wing works alone.
