iDaPaSS
iDaPaSS
iDaPaSS
Brand identity for a COVID-era symptom and vaccination check-in app for hospitals, public spaces, and transit systems, 2020.
Brand identity for a COVID-era symptom and vaccination check-in app for hospitals, public spaces, and transit systems, 2020.
Brand identity for a COVID-era symptom and vaccination check-in app for hospitals, public spaces, and transit systems, 2020.
The brief –– A COVID-era safe-pass app: users log symptoms and vaccination status, and the app issues a QR code to enter public spaces. The identity had to signal "verified and safe" instantly, people were trusting it with health data and relying on it at the door.
The brief –– A COVID-era safe-pass app: users log symptoms and vaccination status, and the app issues a QR code to enter public spaces. The identity had to signal "verified and safe" instantly, people were trusting it with health data and relying on it at the door.
The brief –– A COVID-era safe-pass app: users log symptoms and vaccination status, and the app issues a QR code to enter public spaces. The identity had to signal "verified and safe" instantly, people were trusting it with health data and relying on it at the door.
The idea –– A figure at a checkpoint, with an arrow as the pass-through signal. Color carries the function: blue for uncertain or unwell, green for cleared to go.
The idea –– A figure at a checkpoint, with an arrow as the pass-through signal. Color carries the function: blue for uncertain or unwell, green for cleared to go.
The idea –– A figure at a checkpoint, with an arrow as the pass-through signal. Color carries the function: blue for uncertain or unwell, green for cleared to go.
Why this direction –– The blue-to-green logic maps onto the product's one job, telling someone at a glance whether they are cleared, before a word is read.
Why this direction –– The blue-to-green logic maps onto the product's one job, telling someone at a glance whether they are cleared, before a word is read.
Why this direction –– The blue-to-green logic maps onto the product's one job, telling someone at a glance whether they are cleared, before a word is read.
