Linkedin

Linkedin

Rethinking the LinkedIn Job Application Flow through an Application Tracking System

Rethinking the LinkedIn Job Application Flow through an Application Tracking System

Rethinking the LinkedIn Job Application Flow through an Application Tracking System

For professionals at every experience level, LinkedIn is the primary engine for career growth. However, the current journey is often hindered by friction. This project focuses on two critical user needs: bringing transparency to the job application process and simplifying how users find the right connections.

For professionals at every experience level, LinkedIn is the primary engine for career growth. However, the current journey is often hindered by friction. This project focuses on two critical user needs: bringing transparency to the job application process and simplifying how users find the right connections.

For professionals at every experience level, LinkedIn is the primary engine for career growth. However, the current journey is often hindered by friction. This project focuses on two critical user needs: bringing transparency to the job application process and simplifying how users find the right connections.

My Role
UX / UI Designer


Duration
4 Weeks


Tools
Figma, Fig Jam, Maze, Miro, Trello,

Adobe Illustrator, Photoshop,

Figma Make, Lovable, Claude, Gemeni, Chat GPT



My Role
UX / UI Designer


Duration
4 Weeks


Tools
Figma, Fig Jam, Maze, Miro, Trello,

Adobe Illustrator, Photoshop,

Figma Make, Lovable, Claude, Gemeni, Chat GPT



My Role
UX / UI Designer


Duration
4 Weeks


Tools
Figma, Maze, Meet, Adobe Illustrator, Figma Make, Lovable, AI Brush, Photoshop,



Story Board

Story Board

Job hunting on LinkedIn is not a smooth experience

Job hunting on LinkedIn is not a smooth experience

Job hunting on LinkedIn is not a smooth experience

Understanding users’ core needs

Understanding users’ core needs

64% of Applicants through LinkedIn Receive No Feedback

64% of Applicants through LinkedIn Receive No Feedback

To understand the frustrations users experience with LinkedIn, we began by analyzing comments from the Job seekers community forums, Reddit, Indeed, Lucid Chart, Teal, Medium, and other platforms.

To understand the frustrations users experience with LinkedIn, we began by analyzing comments from the Job seekers community forums, Reddit, Indeed, Lucid Chart, Teal, Medium, and other platforms.

To understand the frustrations users experience with LinkedIn, we began by analyzing comments from the Job seekers community forums, Reddit, Indeed, Lucid Chart, Teal, Medium, and other platforms.

Desk Research insight

Desk Research insight

Complex Application Flow progress and Poor Job Matching

Complex Application Flow progress and Poor Job Matching

What is the core problem?

What is the core problem?

The three major issues

The three major issues

HMW

HMW

How might we redesign the job search experience to prioritize clarity, verification, and feedback, moving candidates from uncertainty to confidence?

How might we redesign the job search experience to prioritize clarity, verification, and feedback, moving candidates from uncertainty to confidence?

How might we redesign the job search experience to prioritize clarity, verification, and feedback, moving candidates from uncertainty to confidence?

Our Solution

Our Solution

How might we redesign the job search experience to prioritize clarity, verification, and feedback, moving candidates from uncertainty to confidence?

How might we redesign the job search experience to prioritize clarity, verification, and feedback, moving candidates from uncertainty to confidence?

How might we redesign the job search experience to prioritize clarity, verification, and feedback, moving candidates from uncertainty to confidence?

the Process

the Process

Interview and Survey Highlights

Interview and Survey Highlights

72% User Don’t Trust the “Top Applicants” Badge

72% User Don’t Trust the “Top Applicants” Badge

72% User Don’t Trust the “Top Applicants” Badge

Insights from 8 interviews and 140 surveys reveal exhaustion driven by unresponsive recruiters, tedious applications, vague descriptions, unclear tracking, and distrust of 'Easy Apply'.

Insights from 8 interviews and 140 surveys reveal exhaustion driven by unresponsive recruiters, tedious applications, vague descriptions, unclear tracking, and distrust of 'Easy Apply'.

Insights from 8 interviews and 140 surveys reveal exhaustion driven by unresponsive recruiters, tedious applications, vague descriptions, unclear tracking, and distrust of 'Easy Apply'.

Survey Results

Survey Results

Interview Results

Interview Results

Who Are We Designing For?

Who Are We Designing For?

From Career Signaling to Career Building: LinkedIn Usage Personas

From Career Signaling to Career Building: LinkedIn Usage Personas

From Career Signaling to Career Building: LinkedIn Usage Personas

We identified two core LinkedIn personas, Senior Managers and Junior Designers, who use the platform for distinct professional goals. Understanding these differences exposed gaps in career support and informed our design direction.

We identified two core LinkedIn personas, Senior Managers and Junior Designers, who use the platform for distinct professional goals. Understanding these differences exposed gaps in career support and informed our design direction.

We identified two core LinkedIn personas, Senior Managers and Junior Designers, who use the platform for distinct professional goals. Understanding these differences exposed gaps in career support and informed our design direction.

Competitive Analysis

Competitive Analysis

How Do Competitor platforms Support Career Growth?

How Do Competitor platforms Support Career Growth?

How Do Competitor platforms Support Career Growth?

We analyzed LinkedIn alongside competing professional and networking platforms to understand how they help users showcase experience, build credibility, and discover opportunities. This comparison revealed differences in how effectively each platform supports visibility, communication, and meaningful career progression.

We analyzed LinkedIn alongside competing professional and networking platforms to understand how they help users showcase experience, build credibility, and discover opportunities. This comparison revealed differences in how effectively each platform supports visibility, communication, and meaningful career progression.

We analyzed LinkedIn alongside competing professional and networking platforms to understand how they help users showcase experience, build credibility, and discover opportunities. This comparison revealed differences in how effectively each platform supports visibility, communication, and meaningful career progression.

Identifying user journeys

Identifying user journeys

What users experience

What users experience

We identified two key applicant journeys:

Mid-level applicants rely on networks but lose trust due to limited tracking, recruiter access,

and feedback, often ending in burnout.

Entry-level applicants face early uncertainty around job credibility and application status,

leading to confusion and discouragement.

Both journeys point to the same problem: a lack of transparency and feedback undermines trust for all users.

We identified two key applicant journeys:

Mid-level applicants rely on networks but

lose trust due to limited tracking, recruiter

access, and feedback, often ending in

burnout.

Entry-level applicants face early uncertainty

around job credibility and application status,

leading to confusion and discouragement.

Both journeys point to the same problem: a lack of transparency and feedback undermines trust for all users.

We identified two key applicant journeys:

Mid-level applicants rely on networks but lose trust due to

limited tracking, recruiter access, and feedback, often

ending in burnout.

Entry-level applicants face early uncertainty around job

credibility and application status, leading to confusion and

discouragement.

Both journeys point to the same problem: a lack of transparency and feedback undermines trust for all users.

Impact Matrix

Impact Matrix

Feature Prioritization: Impact vs. Effort Matrix

Feature Prioritization: Impact vs. Effort Matrix

Feature Prioritization: Impact vs. Effort Matrix

By combining insights from user interviews and surveys, we prioritized solutions based on user impact and development effort. Impact was measured by how well features addressed eroding trust, lack of transparency, and the “application uncertain status.” Effort was assessed by technical complexity, from AI-driven scam detection to simpler UI improvements. This approach helped identify quick wins that deliver immediate value without major engineering changes.

By combining insights from user interviews and surveys, we prioritized solutions based on user impact and development effort. Impact was measured by how well features addressed eroding trust, lack of transparency, and the “application black hole.” Effort was assessed by technical complexity, from AI-driven scam detection to simpler UI improvements. This approach helped identify quick wins that deliver immediate value without major engineering changes.

the results

the results

Before and After Results

Before and After Results

Every application, every status, every recruiter all in one place

Every application, every status, every recruiter all in one place

Every application, every status, every recruiter all in one place

The redesign transformed LinkedIn's fragmented job search into a unified, transparent experience. We centralized every interaction into a single Application Tracking System. Users now track each application's status, manage resumes with "Edit" and "Set as Default" controls, and message recruiters directly without a Premium paywall.

A new Application Progress Bar replaces the post-submission uncertainty with a clear visual of where every application stands. The redesigned filter system surfaces search criteria upfront instead of burying them. Together, these changes shift the user journey from "optimistic to burned out" toward "confident to engaged", restoring the trust LinkedIn's current experience is missing.

The redesign transformed LinkedIn's fragmented job search into a unified, transparent experience. We centralized every interaction into a single Application Tracking System. Users now track each application's status, manage resumes with "Edit" and "Set as Default" controls, and message recruiters directly without a Premium paywall.

A new Application Progress Bar replaces the post-submission uncertainty with a clear visual of where every application stands. The redesigned filter system surfaces search criteria upfront instead of burying them. Together, these changes shift the user journey from "optimistic to burned out" toward "confident to engaged", restoring the trust LinkedIn's current experience is missing.

Before

After

Jobs Tab

Jobs Tab

A core pillar of our redesign was the creation of a centralized job dashboard, transforming LinkedIn’s previously fragmented navigation into a unified command center. While the original version lacked structure and clear pathways between features, our redesign reorganizes the header with an improved visual hierarchy and dedicated labels.
By integrating a direct "My Resumes" option and an all-in-one application tracking system, we’ve eliminated the need to hunt through disconnected menus. This cohesive navigation allows users to manage their entire job search, from document control to status tracking efficiently from one single and professional hub.

A core pillar of our redesign was the creation of a centralized job dashboard, transforming LinkedIn’s previously fragmented navigation into a unified command center. While the original version lacked structure and clear pathways between features, our redesign reorganizes the header with an improved visual hierarchy and dedicated labels.
By integrating a direct "My Resumes" option and an all-in-one application tracking system, we’ve eliminated the need to hunt through disconnected menus. This cohesive navigation allows users to manage their entire job search, from document control to status tracking efficiently from one single and professional hub.

A core pillar of our redesign was the creation of a centralized job dashboard, transforming LinkedIn’s previously fragmented navigation into a unified command center. While the original version lacked structure and clear pathways between features, our redesign reorganizes the header with an improved visual hierarchy and dedicated labels.
By integrating a direct "My Resumes" option and an all-in-one application tracking system, we’ve eliminated the need to hunt through disconnected menus. This cohesive navigation allows users to manage their entire job search, from document control to status tracking efficiently from one single and professional hub.

Before

After

Jobs Tab

Before

A core pillar of our redesign was transforming the scattered LinkedIn experience into a centralized job dashboard. By integrating a dedicated Application Tracking System (ATS) directly into the user interface, we’ve created a single point of truth for the entire job search.
Instead of jumping between disconnected tabs, users can now manage their resumes, track application statuses, and communicate with recruiters from one unified hub.
This all-in-one approach eliminates the uncertainty of job seeking, providing the organization and transparency needed to navigate a modern career search with confidence.

A core pillar of our redesign was transforming the scattered LinkedIn experience into a centralized job dashboard. By integrating a dedicated Application Tracking System (ATS) directly into the user interface, we’ve created a single point of truth for the entire job search.
Instead of jumping between disconnected tabs, users can now manage their resumes, track application statuses, and communicate with recruiters from one unified hub.
This all-in-one approach eliminates the uncertainty of job seeking, providing the organization and transparency needed to navigate a modern career search with confidence.

After

Applied Tab

Applied Tab

Before

After

Applied Tab

A core pillar of our redesign was transforming the scattered LinkedIn experience into a centralized job dashboard. By integrating a dedicated Application Tracking System (ATS) directly into the user interface, we’ve created a single point of truth for the entire job search.
Instead of jumping between disconnected tabs, users can now manage their resumes, track application statuses, and communicate with recruiters from one unified hub.
This all-in-one approach eliminates the uncertainty of job seeking, providing the organization and transparency needed to navigate a modern career search with confidence.

Before

Before

After

After

Resume Tab

Resume Tab

While the original LinkedIn interface only allowed for basic uploads and viewing, our redesign introduces "Edit" and "Set as Default" functions directly within the platform. These tools allow users to refine their details on the fly and designate a primary resume for instant applications. By replacing a rigid system with a high-efficiency management hub, we’ve given job seekers significantly more flexibility and control over their professional first impression.

While the original LinkedIn interface only allowed for basic uploads and viewing, our redesign introduces "Edit" and "Set as Default" functions directly within the platform. These tools allow users to refine their details on the fly and designate a primary resume for instant applications. By replacing a rigid system with a high-efficiency management hub, we’ve given job seekers significantly more flexibility and control over their professional first impression.

Before

After

Resume Tab

While the original LinkedIn interface only allowed for basic uploads and viewing, our redesign introduces "Edit" and "Set as Default" functions directly within the platform. These tools allow users to refine their details on the fly and designate a primary resume for instant applications. By replacing a rigid system with a high-efficiency management hub, we’ve given job seekers significantly more flexibility and control over their professional first impression.

Before

Before

After

After

Filters added to Search box

Filters added to Search box

In the redesigned version we are suggesting in LinkedIn, the search bar is transformed into an intuitive filtering hub. Upon clicking the search box, a dynamic dropdown menu appears, offering a variety of preset categories to help users organize their search from the start.
As filters are selected, they are instantly pinned as visible tags at the top of the search field. This provides immediate visual feedback, allowing users to apply and manage multiple criteria in a single interaction without losing track of their search parameters.

This streamlined approach replaces buried menus with a transparent, "at-a-glance" system that makes complex searching effortless.

In the redesigned version we are suggesting in LinkedIn, the search bar is transformed into an intuitive filtering hub. Upon clicking the search box, a dynamic dropdown menu appears, offering a variety of preset categories to help users organize their search from the start.
As filters are selected, they are instantly pinned as visible tags at the top of the search field. This provides immediate visual feedback, allowing users to apply and manage multiple criteria in a single interaction without losing track of their search parameters.

This streamlined approach replaces buried menus with a transparent, "at-a-glance" system that makes complex searching effortless.

Before

After

Filters added to Search box

In the redesigned version we are suggesting in LinkedIn, the search bar is transformed into an intuitive filtering hub. Upon clicking the search box, a dynamic dropdown menu appears, offering a variety of preset categories to help users organize their search from the start.
As filters are selected, they are instantly pinned as visible tags at the top of the search field. This provides immediate visual feedback, allowing users to apply and manage multiple criteria in a single interaction without losing track of their search parameters.

This streamlined approach replaces buried menus with a transparent, "at-a-glance" system that makes complex searching effortless.

New Design

New Design

After

After

Recruiter Tab

Recruiter Tab

LinkedIn’s current model restricts recruiter contact to specific job posts and often requires a Premium subscription, creating a paywall for basic networking. Furthermore, the lack of a dedicated hub for application-related chats forces users to sift through a cluttered general inbox, making follow-ups a disorganized hassle.
The redesigned version eliminates this friction with a direct "Message" option and a streamlined communication history. By centralizing these interactions, the platform becomes more transparent and accessible, allowing job seekers to stay organized and take a proactive approach to their search.

LinkedIn’s current model restricts recruiter contact to specific job posts and often requires a Premium subscription, creating a paywall for basic networking. Furthermore, the lack of a dedicated hub for application-related chats forces users to sift through a cluttered general inbox, making follow-ups a disorganized hassle.
The redesigned version eliminates this friction with a direct "Message" option and a streamlined communication history. By centralizing these interactions, the platform becomes more transparent and accessible, allowing job seekers to stay organized and take a proactive approach to their search.

New Design

After

Recruiter Tab

LinkedIn’s current model restricts recruiter contact to specific job posts and often requires a Premium subscription, creating a paywall for basic networking. Furthermore, the lack of a dedicated hub for application-related chats forces users to sift through a cluttered general inbox, making follow-ups a disorganized hassle.
The redesigned version eliminates this friction with a direct "Message" option and a streamlined communication history. By centralizing these interactions, the platform becomes more transparent and accessible, allowing job seekers to stay organized and take a proactive approach to their search.

New Design

New Design

After

After

A core goal of our redesign was to move away from LinkedIn’s confusing layout and create a centralized job dashboard. To do this, we added a status progress bar that shows exactly where you are in the hiring process.
In the old version, users had to click through different tabs just to guess their status. Now, you can instantly see if a job is Applied, Interviewing, or Archived right on the job page. This progress bar updates automatically, clearing up the uncertainty of job hunting and giving you a simple, all-in-one place to track your entire search.

A core goal of our redesign was to move away from LinkedIn’s confusing layout and create a centralized job dashboard. To do this, we added a status progress bar that shows exactly where you are in the hiring process.
In the old version, users had to click through different tabs just to guess their status. Now, you can instantly see if a job is Applied, Interviewing, or Archived right on the job page. This progress bar updates automatically, clearing up the uncertainty of job hunting and giving you a simple, all-in-one place to track your entire search.

Application Tracking Bar

Application Tracking Bar

A core goal of our redesign was to move away from LinkedIn’s confusing layout and create a centralized job dashboard. To do this, we added a status progress bar that shows exactly where you are in the hiring process.
In the old version, users had to click through different tabs just to guess their status. Now, you can instantly see if a job is Applied, Interviewing, or Archived right on the job page. This progress bar updates automatically, clearing up the uncertainty of job hunting and giving you a simple, all-in-one place to track your entire search.

New Design

After

Application Tracking Bar

Prototype

Prototype

After

A short walkthrough of the redesigned application flow from job discovery, through application tracking, to recruiter contact.

A short walkthrough of the redesigned application flow from job discovery, through application tracking, to recruiter contact.

After

Redesign in Motion

A short walkthrough of the redesigned application flow from job discovery, through application tracking, to recruiter contact.

Prototype

the validation

the validation

Usability Testing

Usability Testing

8 out of 8 testers rated the redesign 7+ out of 10 for control over their job search, averaging 8.9.

8 out of 8 testers rated the redesign 7+ out of 10 for control over their job search, averaging 8.9.

8 out of 8 testers rated the redesign 7+ out of 10 for control over their job search, averaging 8.9.

To test drive the redesign, we ran an unmoderated usability study in Maze on the interactive prototype with 8 participants. Each completed five core tasks, updating an off-platform (LinkedIn) application's status, filtering a job search, messaging a recruiter, managing resume versions, and reviewing a job alongside its recruiter and pipeline stage while Maze recorded success, mis-clicks, time on task, and a closing confidence rating.

By combining insights from user interviews and surveys, we prioritized solutions based on user impact and development effort. Impact was measured by how well features addressed eroding trust, lack of transparency, and the “application black hole.” Effort was assessed by technical complexity, from AI-driven scam detection to simpler UI improvements. This approach helped identify quick wins that deliver immediate value without major engineering changes.

Message a recruiter

Message a recruiter

Message a recruiter

%100

%100

Fastest task at 9.6s with the lowest mis-click rate (12.5%). Direct recruiter contact worked cleanly.

Fastest task at 9.6s with the lowest mis-click rate (12.5%). Direct recruiter contact worked cleanly.

Fastest task at 9.6s with the lowest mis-click rate (12.5%). Direct recruiter contact worked cleanly.

Review job + recruiter + pipeline

Review job + recruiter + pipeline

Review job + recruiter + pipeline

%100

%100

All 7 testers completed this multi-step flow, mostly via exploratory paths. The information was findable through couple of steps.

All 7 testers completed this multi-step flow, mostly via exploratory paths. The information was findable through couple of steps.

All 7 testers completed this multi-step flow, mostly via exploratory paths. The information was findable through couple of steps.

Manage resume versions

Manage resume versions

Manage resume versions

%88

%88

Most found the dedicated resume space; one didn't, flagging discoverability as the next thing to tighten.

Most found the dedicated resume space; one didn't, flagging discoverability as the next thing to tighten.

Most found the dedicated resume space; one didn't, flagging discoverability as the next thing to tighten.

Task Name

Task Name

Task Name

Task Stat

Task Stat

Task Stat

Task Insight

Task Insight

Task Insight

Update application status

Update application status

Update application status

%100

%100

Every tester logged an off-platform application for the core tracking gap, though a high misclick rate shows the entry point can be clearer.

Every tester logged an off-platform application for the core tracking gap, though a high misclick rate shows the entry point can be clearer.

Every tester logged an off-platform application for the core tracking gap, though a high misclick rate shows the entry point can be clearer.

Filter a job search

Filter a job search

Filter a job search

%75

%75

A known artifact: the prototype ran flawlessly in Figma and in-browser but destabilized inside Maze's embedded player, resetting steps and inflating drop-offs. Setting that aside, the misclick rate still flags filter affordances that need to read as more clearly tappable and my top redesign priority.

A known artifact: the prototype ran flawlessly in Figma and in-browser but destabilized inside Maze's embedded player, resetting steps and inflating drop-offs. Setting that aside, the misclick rate still flags filter affordances that need to read as more clearly tappable and my top redesign priority.

A known artifact: the prototype ran flawlessly in Figma and in-browser but destabilized inside Maze's embedded player, resetting steps and inflating drop-offs. Setting that aside, the misclick rate still flags filter affordances that need to read as more clearly tappable and my top redesign priority.

Severity tag

Severity tag

Severity tag

Findings

Findings

Findings

Validated

Validated

Validated

The redesign delivered on its core promise: testers rated their sense of control 8.9/10, and 100% completed the manual status-update task that LinkedIn can't currently support.

The redesign delivered on its core promise: testers rated their sense of control 8.9/10, and 100% completed the manual status-update task that LinkedIn can't currently support.

The redesign delivered on its core promise: testers rated their sense of control 8.9/10, and 100% completed the manual status-update task that LinkedIn can't currently support.

Major

Major

Major

Filtering was the weak point (75% success, 81% misclicks), but partly an instrument artifact: the prototype was stable everywhere except Maze's player. The genuine signal underneath is that filter controls need stronger tappable affordances, the fix we'd prioritize.

Filtering was the weak point (75% success, 81% misclicks), but partly an instrument artifact: the prototype was stable everywhere except Maze's player. The genuine signal underneath is that filter controls need stronger tappable affordances, the fix we'd prioritize.

Filtering was the weak point (75% success, 81% misclicks), but partly an instrument artifact: the prototype was stable everywhere except Maze's player. The genuine signal underneath is that filter controls need stronger tappable affordances, the fix we'd prioritize.

Minor

Minor

Minor

Resume management and the status-update entry point both worked but carried elevated misclicks, pointing to labeling and discoverability fixes rather than structural ones.

Resume management and the status-update entry point both worked but carried elevated misclicks, pointing to labeling and discoverability fixes rather than structural ones.

Resume management and the status-update entry point both worked but carried elevated misclicks, pointing to labeling and discoverability fixes rather than structural ones.

A limitation: the prototype performed reliably in Figma and in-browser but degraded inside Maze's embedded environment, occasionally resetting a step mid-task, which inflated drop-offs, most visibly on filtering. We'd run the next round in a more stable test setup and screen for active LinkedIn job-seekers, since a warm-up signal showed several testers don't regularly apply through LinkedIn.

A limitation: the prototype performed reliably in Figma and in-browser but degraded inside Maze's embedded environment, occasionally resetting a step mid-task, which inflated drop-offs, most visibly on filtering. We'd run the next round in a more stable test setup and screen for active LinkedIn job-seekers, since a warm-up signal showed several testers don't regularly apply through LinkedIn.

Reflection

Reflection

The hardest interaction taught the most

The hardest interaction taught the most

The hardest interaction taught the most

The filter system inside the search bar was the hardest, most rewarding part of this redesign — building filters directly into the search flow so someone can narrow by role, location, salary, and work type without losing their place. It's the work I'm proudest of, and it took the most iteration of anything in the project.

Testing also taught me to separate tool noise from real signal: the prototype ran cleanly in Figma and in-browser but destabilized inside Maze's embedded player, inflating the friction on the filter task. With more time, I'd sharpen the filter affordances and re-run validation in a more stable setup — the redesign hit its core goal (testers rated their sense of control 8.9/10), and the filter system is the work I'd build on first.

By combining insights from user interviews and surveys, we prioritized solutions based on user impact and development effort. Impact was measured by how well features addressed eroding trust, lack of transparency, and the “application black hole.” Effort was assessed by technical complexity, from AI-driven scam detection to simpler UI improvements. This approach helped identify quick wins that deliver immediate value without major engineering changes.